THE BRAND IS NEEDED FOR BOTH THE COMPANY AND THE CONSUMER.
IT IS NECESSARY FOR A COMPANY TO CREATE A TRADEMARK / BRAND BECAUSE:
It creates added value. With a strong brand you can sell more and for a higher price and get more profit.
Strong brand makes it easier to bring new products or services into the market.
It gives an impression of high quality and reliability of the product and the company.
Having a brand incurs lower marketing costs as the brand remains in the memory of the consumer and it is easily recognizable.
A brand builds consumer loyalty.
The brand creates free advertising.
By using brands, people create their own personal image.
HOW A BRAND IS DEVELOPED?
THERE ARE 6 MAIN STAGES OF BRAND DEVELOPMET:
Research
Situation analysis. We clearly define the mission, vision, target audience, business objectives, study the competition, evaluate the strengths and weaknesses (SWOT analysis), and prepare a marketing strategy for the business or person for whom the brand will be developed.
Formation of the brand strategy
Based on the results of the first stage, we create a brand strategy, determine what position it should take in the mind of the consumer. It is a semi-rational, semi-creative work. We define the nature of the brand and discover the key message that underpins all subsequent communication. We strive for exclusiveness and simplicity to make the brand easy for consumers to understand.
Creating corporate style
We create various elements of a corporate identity, starting with the logo and ending with promotional attributes. All these elements are based on the integrated brand development strategy.
Producing a brand book (style book)
This book is the "bible" of a trademark. It clearly defines all possible and impossible uses of the brand. It is convenient to follow and it is extremely useful for the customer in the future.
Production of corporate style elements
We organize the production of printing and other style elements. We cooperate with reliable partners who have many years of experience in the production of visual elements.
Market introduction of the brand
We use various presentation and public relations campaigns, advertising and digital marketing elements to introduce the brand into the market.